SVP Digital Strategy, DNA - Digital Niche Agency, Inc.
Jason has 10+ years experience as a “New Media Enthusiast”, who genuinely enjoys planning, activating, and managing scalable marketing strategies across the full-spectrum of verticals and goals. He is an expert in digital channels including search engines, social media platforms, programmatic ad exchanges, influencer networks, email automation, content marketing and partnerships. He has held leadership roles at all sides of the marketing table: agency, brand and vendor, which explains his ability to structure unique opportunities for DNA clients.
Jason managed the product marketing division of a major mobile ad network that exclusively represented ad inventory for 1,500+ print publishers tablet apps and worked with many top 100 advertisers. Leveraging traffic algorithms, Jason now takes this knowledge and applies it to scale brands with effective marketing tactics. Since launching DNA in 2014, Jason and the team have worked with over 200 brands and deliver industry-leading results across eCommerce, lead generation and digital funding campaigns. DNA worked with over 40 Reg CF, Reg A, Reg D, and International ICO campaigns that have produced over $75m in funding.